Branding
Vehicular branding in South Africa has grown enormously over the past 8 years; finally fleet owners/operators are realizing the benefits thereof. Woolworths currently advertise extensively on a fleet of trailers that operates nationwide, Joburg Metro Bus have also made a substantial number of their fleet available for branding/advertising.
Understanding Outdoor Media Growth in South Africa and specifically the awareness and impact results concluded from various campaigns undertaken is key. Educate yourself with information relevant to local conditions, available through various organizations/associations within the industry.
Taxi advertising campaigns are normally targeted at a specific consumer market, the volumes of commuters who use taxis in South Africa is substantial, they (the commuters) being Exceptional Advertising Targets. Vehicular branding
Smaller companies who wrap their delivery/company vehicles have responded positively with most reporting a significant increase in brand awareness and keen interest shown towards their branded vehicles. Statistics show that consumers who are repeatedly reached with a message show higher Advertiser Awareness, Brand Recall & Purchase Behaviour.
Vehicle wraps are one of the very few mediums that people will make an effort at viewing, Final design/artwork contributes enormously to the effect/ visual impact intended.
Vehicle Branding in South Africa is relatively affordable in comparison to our European & American counterparts. Supplier/Manufacturers in South Africa have responded and recognized the needs of their clients, who are demanding quality prints and flawless installations. Vehicular branding
Taxi advertising campaigns are normally targeted at a specific consumer market, the volumes of commuters who use taxis in South Africa is substantial, they (the commuters) being Exceptional Advertising Targets.
Smaller companies who wrap their delivery/company vehicles have responded positively with most reporting a significant increase in brand awareness and keen interest shown towards their branded vehicles. Statistics show that consumers who are repeatedly reached with a message show higher Advertiser Awareness, Brand Recall & Purchase Behaviour.