Trade Shows And Marketing Products
Trade show displays will always be necessary to better enable companies to market their product be it business to business or business to consumer. However, over the years the cost of attending exhibit displays has gone up dramatically. While cost for design and materials for display exhibits has risen the expenses involved in drayage, shipping, cost of square footage, set up and take down, transportation and hotels have skyrocketed off the charts. This has been exasperated by the cost of fuel and its effect on the shipping industry. Many companies are betwixt and between in how to develop new strategies to market their products effectively at trade shows and at the same time finding their way to critical cost savings.
More now than ever before we find many companies moving from custom made trade show exhibits to booths utilizing modular displays which includes the newest generation of pop up booths. With the new technological innovations in both categories of booths, companies are now finding modular construction and pop up systems to be their solution.
Through the use of clever design, modular panel, trade show truss, as well as modular booths can now engender the custom look and feel with out the heavy price tag of custom booths. Some of the features that are found in these display booths are best represented in the concept of scalability. New features to the modular trade show booth systems can be added over time. Lighting, motion, interchanging graphics, video, are but a few examples of how companies can easily work the scalability concept into their marketing budget which translates into dollars saved and better spent. Companies are finding ways to “grow” there trade who booths with this new added flexibility.
The modular construction concept especially proves itself when using panel, truss and pop up displays for there trade show booths. Because of modular materials and design these booths can be easily reconfigured to accommodate different size spaces be they inline, peninsula or island footage. The wheel need not be reinvented. In addition these systems can be easily expanded as the companies decide to extend their reach or presence at trade show events. Modular display systems enjoy easy set up and take down which mitigates against the cost of labor at trade show events.
Pop Up displays for trade shows have no doubt shown the biggest leap in technology. The configurations seem to be limited only by imagination. Today’s pop up booths now allow for the same advantages in size reconfiguration as do the modular panel systems. We now see now see high rising towers, hanging bridges, gull wing, circular, serpentines, full walls, back lit panels, incorporated into designs to name just a few of these technologically driven advantages. Set up and take down more often than not can be done by company staff. As with the modular panel displays more often than not the booths can be shipped via fedx or ups.
Companies seemed to have found a “new way to go” in cost savings by using modular panel and pop up systems without sacrificing their presentation at trade show events. Good Luck!!